Beyond the scope of photography: the soul behind the shot
- Wednesday, October 12, 2022
- 15:45 - 16:30
- BeActive Arena - Pav. A4
- Francesco Salvaggio Advertising commercial & travel photographer
Social networks and websites have enhanced the dissemination and communicative impact of photography. However, this does not mean that every photo taken is able to convey to the viewer the message and emotion most consistent with the promotional strategy of places, facilities and services. During the presentation of his recent photography book dedicated to outdoor holidays and glamping, professional photographer Francesco Salvaggio explains how to transform a shot into a message capable of arousing emotions and capturing travellers’ attention. All this while taking into account the technical and stylistic characteristics related to the various media: press, web, social networks.
Link to the book: Glamping Porn: guida alle migliori location glamping in italia