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• ´The Re-Coding Game´: the five new Deep Trends™ for tourism professionals on 12th October at the Italian Exhibition Group expo at Rimini Expo Centre

• A desire for light-heartedness and positivity for travellers: the world to be explored still has to take shape, with the Metaverse, niche journeys and the space race

ttgexpo.it

Rimini, 12-14th October 2022 - ´Rewriting the rules of the game´ after the loss of certainties. TTG Travel Experience, the tourism marketplace of Italian Exhibition Group, being held at Rimini Expo Centre from 12th to 14th October, is presenting Vision +23 ´The Re-Coding Game´ to inspire trade professionals and anticipate the need for travel and experiences

What does the digital expansion of the web into the metaverse have in common with the mystic traditions of some villages of Southern Italy, cosmetic products that improve one´s humour and not just one´s skin and the ´Sky Hotel´ that promises a journey with a never-ending flight? They are expressions of a playful desire, which rewrites ordinary reality to transport us where desires are satisfied immediately. The creative energy of kiddies, which shapes a new world, as if in a game. Among the over 200 events on the calendar of the three expo days, Vision TTG is the appointment that inspires the tourism industry of the near future, as it presents the most significant trends and innovations in the global world of consumption and puts them at the disposal of trade professionals.

From cosmetics to food and from fashion to retail: the evolution of consumers´ desires and values and the dynamics with which global enterprises respond, are summed up in five Deep Trends™. For the next five years, the forecast of Vision TTG is for a widespread desire for light-heartedness, positivity and playful attitudes, which leads to imagining a world that is finally free from fixed restrictions and rules. Optimism and the ability to transform and re-interpret consolidated codes become valuable resources for the competitive strategies in tourism over the next five years. ´The Re-Coding Game´ is the new way to live the present that induces brands to mould products and services, sales locations and the logics of accessibility to journeys´ destinations.

In a period in which unexpected difficult situations weigh on everybody´s lives, people are looking for immediate solutions that meet their requirements: from creams that improve one´s humour, to drinks that reduce sadness and stress or the pop-up stores in the Metaverse, in which to try on collections of digital clothes by scanning a QR Code, through to the exclusive experiences reserved for holders of NFT (Non-Fungible Tokens). Trends that in the tourism chain take the form of packages for micro-groups and niche interests, perhaps for discovering the mystic traditions of Southern Italy or to prepare oneself for the extraordinary experience of journeys in space. Topics that will become case studies for trade professionals at the TTG Travel Experience, in the presentation of the five Deep Trends™ for 2023: Make a Wish, Out of the Virtual, Plural Singularity, Future Legacy and Sub-Limen.

ABOUT: TTG TRAVEL EXPERIENCE . SIA HOSPITALITY DESIGN . SUN BEACH&OUTDOOR STYLE
Event: international exhibition; organizers: Italian Exhibition Group SpA; frequency: annual; edition: 59th TTG, 71st SIA, 40th Sun; admission: reserved for trade members only; web sites: www.ttgexpo.it #TTG2022 - www.siaexpo.it #SIA2022- www.sunexpo.it #SUN2022

ABOUT: TTG TRAVEL EXPERIENCE . SIA HOSPITALITY DESIGN . SUN BEACH&OUTDOOR STYLE
Event: international exhibition; organizers: Italian Exhibition Group SpA; frequency: annual; Edition: 59th TTG, 71st SIA, 40th Sun; admittance: trade members only; web sites: www.ttgexpo.it #TTG22 - www.siaexpo.it #SIA22- www.sunexpo.it #SUN22

ITALIAN EXHIBITION GROUP SPA PRESS CONTACTS
Head of Media Relations & Corporate Communication: Elisabetta Vitali; press office manager: Marco Forcellini;
international press office coordinator: Silvia Giorgi; media@iegexpo.it

MEDIA AGENCY MY PR Lab
Filippo Nani, filippo.nani@myprlab.it; Enrico Bellinelli, enrico.bellinelli@myprlab.it; mob. +39 392 7480967; Francesca Magnanini, francesca.magnanini@myprlab.it; mob. +39 338 6910347; Laura Riva, laura.riva@mypr.it; mob. +39 347 3304588

FOCUS ON ITALIAN EXHIBITION GROUP
Italian Exhibition Group S.p.A., a joint stock company listed on Euronext Milan, a regulated market organised and managed by Borsa Italiana S.p.A., has, with its facilities in Rimini and Vicenza, achieved national leadership over the years in the organisation of trade shows and conferences. The development of activities abroad - also through joint-ventures with global or local organisers, in the United States, United Arab Emirates, China, Mexico, Brazil and India, for example . now sees the company positioned among the top European operators in the sector.

This press release contains forecast elements and estimates that reflect the management´s current opinions (´forward-looking statements´), particularly regarding future management performance, realization of investments, cash flow trends and the evolution of the financial structure. For their very nature, forward-looking statements have a component of risk and uncertainty, as they depend on the occurrence of future events. The effective results may differ (even significantly) from those announced, due to numerous factors, including, only by way of example: food service market and tourist flow trends in Italy, gold and jewellery market trends, green economy market trends; the evolution of raw material prices; general macroeconomic conditions; geopolitical factors and evolutions in the legislative framework. Moreover, the information contained in this release, does not claim to be complete, and has not been verified by independent third parties. Forecasts, estimates and objectives contained herein are based on the information available to the Company as at the date of this release.