Media room

Go back to the press releases list click here.

TTG 2021, WITH BOOK&GO A NEW TALE OF TOURIST DESTINATIONS

Press release n. 5 of the 28/07/2021 15.11.42 ( download )

Trust in people, in nature, in the future, in life: the four pillars of the main theme of TTG Travel Experience 2021 declined in the ´Book & Go´, the space dedicated to travel publishing of the Italian Exhibition Group event that offers new narrative tools to tourism professionals. Scheduled in Rimini from 13 to 15 October, simultaneously with the SIA and SUN exhibitions.

https://en.ttgexpo.it

Rimini (Italy), 28 July 2021 - Ideas, inspirations and narratives. Book & Go is the space dedicated to travel publishing at the next TTG Travel Experience scheduled from October 13th to 15th. The Italian Exhibition Group event presents 12 books selected from over 100 applications; 12 stories told directly by the authors. In the BeActive Arena (Hall A4), the professionals of the tourism supply chain will find new tools to narrate the travel product: from the new tourism trends of the roots or territories with an industrial vocation to the advice of professional photographers to translate places into images. Now in its third edition, Book & Go hosts authors who interpret the four pillars of ´Be Confident´, a common theme at TTG, SIA and SUN 2021: confidence in People, in Nature, in Future and in Life.

Confidence in People develops the theme of transparent relationships between companies and travelers. Stefano Tiozzo talks about it with ´The soul travels one step at a time´ (ETS Editions) and ´A choice of love: Adventures of a vegetarian on the go´ (ETS Editions); Daniele Vallet with ´In the Land of the Giants´ (Alpine Studio publisher, 2021) and ´Metaphor, a small modern odyssey towards Ithaca´ (Musumeci publisher, 2020); Michele Prete and Nicola Bolzan in ´Mystery Guest Profession - The complete guide to understanding who he is, what he does and why his analysis is so important´ (FrancoAngeli, 2021).

The natural environment becomes the protagonist of a new outlook on the world. Confidence in Nature finds voice in the stories of Zaira Magliozzi with ´15 minutes of beauty a day´ (self-published, 2021); Manuel Cicchetti with ´Vaia. A conscious journey into a disaster ´(The Music Company, 2021); Winki with ´The journey of the angel at the time of the crown´ (self-published, 2021). Three books that offer three different ways to interpret and capture the intensity and beauty of the nature that surrounds us.

Confidence in Future presents a new way of doing tourism: between the regeneration of places, the return and rediscovery of family lands of origin and the re-evaluation of the food and wine tradition. We talk about it with Letizia Sinisi, author of ´How to seize the opportunities offered by root tourism with Rooting Experience Planning®´ (forthcoming as an e-book and in 2022 for the types of Morellini); Mattia Lorenzetti and Guido Prosperi who signed ´Food Photography´ (Apogeo Editions, Feltrinelli Group, 2021), and finally Jacopo Ibello with ´Guide to Industrial Tourism´ (Morellini Editore, 2020).

Confidence in Life tells about the use of the tourist place according to the new lifestyles. The holiday spaces become a common good and temporary places of residence in which to carry out one´s work. At TTG Travel Experience, Matteo Cavezzali talks about it in ´Supercamper. A journey into the wisdom of the world ´(Editori Laterza, 2021); Silvia Ceriegi in ´Giro d´Italia in 70 picnics. Eating on the grass, telling stories´ (co-edition of Mompracem´s books - Betti Editrice, 2021); and Filippo Buscaroli in ´Wanderlust - Born to Travel´ (self-published, 2020).

Once again, Book & Go aims to inspire tourism operators in the promotion, storytelling and sales activities of the various destinations, including publishing houses and authors in the tourism product chain.

The authors´ images can be downloaded here: https://we.tl/t-s57wmI2Osc


ABOUT: TTG TRAVEL EXPERIENCE - SIA HOSPITALITY DESIGN - SUN BEACH&OUTDOOR STYLE
Category: International exhibition; Organizer: Italian Exhibition Group SpA; Frequency: annual; edition: 58th TTG, 70th SIA, 39th Sun; admittance: trade members only; website: www.ttgexpo.it #TTG21 - www.siaexpo.it #SIA21 - www.sunexpo.it #SUN21

PRESS CONTACT ITALIAN EXHIBITION GROUP
Head of media relation & corporate communication: Elisabetta Vitali; press office manager: Marco Forcellini;
international press office coordinator: Silvia Giorgi; media@iegexpo.it


FOCUS ON ITALIAN EXHIBITION GROUP
Italian Exhibition Group (IEG), listed on the MTA (screen-based stock exchange) organised and managed by Borsa Italiana S.p.A., has built up over the years, through its Rimini and Vicenza venues, a position of domestic leadership in the organisation of trade fairs and conferences, and has developed its foreign activities - also through joint ventures with global or local organisers, in the United States, United Arab Emirates, China, Mexico, India - which have positioned it among the leading European operators in the sector.

This press release contains forecast elements and estimates that reflect the management´s current opinions (´forward-looking statements´), particularly regarding future management performance, realization of investments, cash flow trends and the evolution of the financial structure. For their very nature, forward-looking statements have a component of risk and uncertainty, as they depend on the occurrence of future events. The effective results may differ (even significantly) from those announced, due to numerous factors, including, only by way of example: food service market and tourist flow trends in Italy, gold and jewellery market trends, green economy market trends; the evolution of raw material prices; general macroeconomic conditions; geopolitical factors and evolutions in the legislative framework. Moreover, the information contained in this release does not claim to be complete, and has not been verified by independent third parties. Forecasts, estimates and objectives contained herein are based on the information available to the Company as at the date of this release.