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Press release n. 10 of the 12/10/2021 16.31.39 ( download )

It´s time to change shape freely to establish healthy and selective relationships between people and shift the focus from everyday objects or status to the continuous evolution of experiences.
Deep Trends™ for tourism presented on the first day of Italian Exhibition Group´s show
in Rimini from 13th to 15th October

Rimini, 11th October 2021 . «Transformation», the vision for the tourism industry finds inspiration in the Grecian myth of Proteus - the creature par excellence, capable of constantly changing shape and appearance. TTG Travel Experience, the Italian Exhibition Group marketplace, scheduled to take place from 13th to 15th October, presents its Vision 2022 ´Proteus. Shape Shifting´ on Wednesday, 13th October, at 4.30 pm in the Main Arena, in the South Entrance of Rimini Expo Centre. A veritable keynote address for industry professionals in search of inspiration and tools to anticipate market trends in such a rapidly changing world. From apps to retail, transformations in consumer tastes and values and the dynamics with which global companies are changing their objectives are outlined in five Deep Trends™ that redefine the goals of companies and travellers. For 2022, the analysis conducted for TTG foresees a basic trend towards retreats as a destination of choice in which to find ourselves, free from predefined convention, with the aim of restoring healthy and vital connections between individuals that capitalise on lasting experiences with high symbolic value.

Vision TTG 2022 will describe a panorama in which versatility, flexibility and the capacity for dynamic transformation become precious resources for new competitive strategies in tourism. ´Shape Shifting´, like Proteus in the Greek myth, is the present that urges brands to give new shape to products and services, sales locations and distribution logics.

Customary objects that will tend to dematerialise: a bag made of vegetable membrane or a building will dissolve over time to achieve, in one case, zero-waste and to disperse nutrients to revitalise a forest in the other. The fabrics our clothes are made of will be delivered to the point of sale and broken down to generate a new garment, in the name of circularity; in other cases, they will become hardware on which to conserve experiences, like an external disc. And, conversely, new factors that give permanence to the immaterial will enter into the digital world, such as Non Fungible Tokens, almost an official act of purchase that certifies the ownership of a work of art or a moment fixed in the memory of the Net; or the forthcoming launch of the first real estate investment fund in the digital ´metaverse´. The parallel world imagined by science fiction writer Neal Stephenson, which has won over Mark Zuckerberg, founder of Facebook. Aesthetic standards, roles and genres are changing and with them the target audience of brands and their products.

Then there are themes more closely related to the tourism industry, with hotels that will extend their structures with prostheses (e.g. boats), theme parks that will take the form of cruises, while privacy and the need for inaccessibility will give rise to Do not disturb, a private travel community that launched a digital event dedicated to isolation in 2021. New luxury, therefore, no longer lies in solid objects, but in serenity, in positive relationships between people, places and animals, as in the wellness programme proposed by Forestis, Health Retreat in the Dolomites. These themes will become examples and case studies for tourism professionals attending TTG Travel Experience at the presentation of the five Deep Trends™ for 2022: Hidden Dimension, Healthy Reconnections, Free To Become, Ad Aeternum and, lastly, Evanescent.

Event: international trade show; organizer: Italian Exhibition Group SpA; frequency: annual; edition: 58th TTG, 70th SIA, 39th Sun; entry: for trade only; website: #TTG21 - #SIA21- #SUN21

Head of media relation & corporate communication: Elisabetta Vitali; press office manager: Marco Forcellini; international press office coordinator: Silvia Giorgi;

Filippo Nani,; Enrico Bellinelli,; mob. +39 392 7480967; Giulia Calesso,, mob. +39 338 6910347; Caterina Conserva,, mob + 39 340 1409543.

Italian Exhibition Group (IEG), listed on the MTA (screen-based stock exchange) organised and managed by Borsa Italiana S.p.A., has built up over the years, through its Rimini and Vicenza venues, a position of domestic leadership in the organisation of trade fairs and conferences, and has developed its foreign activities - also through joint ventures with global or local organisers, in the United States, United Arab Emirates, China, Mexico, India - which have positioned it among the leading European operators in the sector.

This press release contains forecast elements and estimates that reflect the management´s current opinions (´forward-looking statements´), particularly regarding future management performance, realization of investments, cash flow trends and the evolution of the financial structure. For their very nature, forward-looking statements have a component of risk and uncertainty, as they depend on the occurrence of future events. The effective results may differ (even significantly) from those announced, due to numerous factors, including, only by way of example: food service market and tourist flow trends in Italy, gold and jewellery market trends, green economy market trends; the evolution of raw material prices; general macroeconomic conditions; geopolitical factors and evolutions in the legislative framework. Moreover, the information contained in this release, does not claim to be complete, and has not been verified by independent third parties. Forecasts, estimates and objectives contained herein are based on the information available to the Company as at the date of this release