Shanghai World Travel Fair (SWTF) is one of the most important international exhibitions dedicated to the tourism industry in China.




53+ Countries & Regions

450+ Exhibitors

13,310+ Trade Visits (+11.62% compared to 2018)

300+ Hosted Buyers 

Business & Trade Functions

  • Data sharing and networking
  • Learning opportunities thanks to conferences and seminars
  • Current conference and seminars
  • Foraying into new markets
  • Consolidating the business
  • Keep competitive in the marketplace

Public Functions

  • Promote the Branding Exposure
  • Improve consumer awareness
  • Sell direct to the consumers on-site
  • New products release
  • Interactive-experience to enhance customer satisfactions
  • Get first-hand feedback from the public

Associate with national top travel agencies, online booking platforms, holiday resorts and car rentals

Affordable Travel Product offering within a specified, limited time period

Parent-child & FIT activities to provide customers with special experience

It is the best way for exhibitors to increase brand promotion and attract media attention



Application form


P. +39 02 80689267