Shanghai World Travel Fair

Shanghai World Travel Fair (SWTF) has been held 14 years since 2004.

China's leading international tourism marketplace.

Dedicating to bring together destinations, tourist attractions as well as organizations and businesses in the fields of civil aviation cruise, hotel and business travel around the world.


53+ Countries & Regions

750+ Exhibitors

16,000+ Square Meters

12,552+ Trade Visits

49,800+ Public Visits

50+ Hosted Buyers

40,740,000 Onsite Selling Turnover (Public) RMB

Business & Trade Functions

  • Data sharing
  • Networking opportunities
  • Current conference and seminars
  • Foraying into new markets
  • Consolidating the business
  • Keep competitive in the marketplace

Public Functions

  • Promote the Branding Exposure
  • Improve consumer awareness
  • Sell direct to the consumers on-site
  • New products release
  • Interactive-experience to enhance customer satisfactions
  • Get first-hand feedback from the public

The hosted buyers' program was upgraded in SWTF2017. 450 hosted buyers have been finished 3,498 appointments.
The appointment system has been completed customized accordingly to inspire the hosted buyers' initiative in the program.

Associate with national top travel agencies, online booking platforms, holiday resorts and car rentals

Affordable Travel Product offering within a specified, limited time period

Parent-child & FIT activity to provide customers with special experience

It is the best way for exhibitor to brand promotion and attract media attention.





Application form


P. +39 02 80689250