Innovation and tradition in Tourism: the role of trade associations, successful entrepreneurs and start-ups

Building an innovative and effective tourism strategy requires a balance between tradition and innovation, with a focus on the role of ecosystems and the various stakeholders involved. Change is influenced by trade associations, successful entrepreneurs and innovative startups, supported by venture capital, often the real economic lever for growth. On stage, we will try to give voice to all these protagonists to understand how the ecosystem is moving.