ITALY Programme
The initiative within TTG where the Italian tourism offer (national and local institutions, public bodies, incoming tour operators, accommodation facilities, tourism services, etc.) meets the main international buyers from over 70 countries through a dedicated Buyer Programme.
BUYER PROFILE
Every year at TTG Travel Experience a thousand operators from 70 countries are selected.
Those who join the ITALIA programme are decision makers who have direct responsibility in purchasing (purchasing manager, product manager, contract manager, owners, directors, CEO) for the following categories:
- Tour Operators
- OLTA
- Wholesalers
- Associations
- MICE professionals
- Wedding planners
Why join the programme?
By participating in the TTG Buyer Programme you will have the opportunity to:
- Discovering future tourism trends and product innovations
- Meet the most important representatives of Italian tourism and access the most important business opportunities, discover the Meet&Match
- Use the Online Appointment System MY AGENDA by TTG during the month prior to the fair to contact exhibitors and create your own meeting agenda.
Who exhibit
THE PROGRAMME
Selected buyers participate in a specially designed programme to foster networking and business.
What the programme includes:
BUSINESS MEETING
TTG offers hosted buyers who join the ITALIA programme the opportunity to participate in:
► MY AGENDA by TTG
The business meeting with exhibitors bookable on the online platform. Access to the appointment system is reserved to selected buyers and exhibitors of the ITALIA Area.Find out more
► MEET&MATCH
The speed dates where all buyers meet Italian exhibitors. A way to complete the online agenda or identify new proposals to be explored during the days of the fair. Find out more
HOSPITALITY
- Hotel accommodation
- Airport transfer service (Bologna and Rimini)
- Daily shuttle service from the hotels to the fair and back
- "Welcome Kit" (including programme, lunch voucher, cloakroom voucher, appointment agenda, etc.)
- Welcome dinner (only for participating buyers)
EXCLUSIVE ACCESS TO THE LOUNGE
Dedicated exclusively to hosted buyers, the Lounge is designed for:
Buyers' applications for TTG 2025 will open soon.
For any information, please contact buyersttg@iegexpo.it
MyAgenda by TTG
Buyer registration and matchmaking software connects supply and demand in a targeted manner allowing buyers and sellers to create an appointment book.
How buyers and sellers are profiled
Buyers and sellers are profiled according to:
- Company type
- Size
- Origin
- Products
- Destinations of interest
- Target
Networking and targeted business
The appointment system makes participation in the event worthwhile and takes place online in a reserved area of the site. My Agenda by TTG will be active in the month preceding the event and is reserved for selected buyers and exhibitors in the Italy Area.
How it works
Buyers fill in the profiling form. Sellers fill in the offer form. After filling in the form directly from their reservated area they can contact the operators present, selecting them thanks to an effective search engine. Once the appointments have been confirmed, the system generates an agenda that allows the buyer to arrive at the fair with a precise schedule of meetings at the stands.
At the fair, appointments last about 20 minutes each.
Meet&Match
When and where does it take place?
The Meet&Match will take place during the next edition of TTG Travel Experience, scheduled from October 8th to 10th, 2025. Details regarding the location and time of the Meet&Match will be available soon.
What is it?
It is the time of speed dates where all buyers meet Italian exhibitors before the start of the stand meetings. A way to complete the online agenda or identify new proposals to be explored during the days of the fair.
Each buyer will have their own personalised desk where they will meet interested exhibitors without pre-scheduled meetings.
Each meeting has a maximum duration of approximately 10 minutes. It is important to respect this time limit and in turn to make the exhibitor sitting opposite you respect it, so as not to distort the speed dates character of the event.
A cafeteria service will be available for buyers in the Meet&Match area.
