Three days of debates, seminars and meetings to design the future of tourism and hospitality

The event within the event: inspirational content, internationally-renowned speakers, panel discussions with experts and companies, case histories, debates between operators. 

The theme of vision, the event’s true common thread, guides the contents of  Think Future, the packed programme of events. 

The theme of the 2023 edition is UTOPIA. Live. Believe. 
The era of UTOPIA is born from a radically transformed environment that is forcing companies and travellers to question their values and behaviour: this is the theme of TTG Travel Experience 2023. For companies, the era of UTOPIA is that in which they must leverage on their abilities to create new product solutions capable of responding to the pressures and sensitivities of a new age. No longer simply a space for escapism and a showcase of beauty, the tourism sector is preparing to welcome and meet the challenges imposed by the modern world.

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The programme of events at TTG and InOut this year is spread over 9 Arenas:

  • The Main Arena, a place of vision and reflection for the strategic design of tourism and hotel products. Straddling the two events, it is the space reserved for institutional meetings and discussions between experts on current issues.
  • The 3 Arenas dedicated to TTG Travel Experience (Global Village Arena - A2, Italy Arena - A5, Be Active Arena - C4), whose main themes will cover innovative ideas relating to artificial intelligence and its possible applications in the sector, the evolution of the metaverse, the dematerialisation of money and new virtual payment systems, the impact of climate change on demand in tourism and new seasonal patterns, bioethics, gender equality applied to travel and new and emerging professional roles.
  • The 5 arenas of InOut The Contract Community, which include:
    • 3 SIA Hospitality Design Arenas (Design Arena – D5, Open Air Arena – B5, Poolwide Arena - B1), where artificial intelligence, design, eco-sustainable project design and web marketing for hotels and restaurants will be the central themes focused on bringing innovation to services and hospitality for travellers. The discussion space dedicated to the Open Air and Poolwide world will be extended with discussions and in-depth analysis for professionals operating in the field of open-air holidays, water-related design and wellness. The main themes on the table for industry experts will be design, furnishings and management techniques for the new types of hospitality such as glamping, camping and poolwide.
    • 1 SUN Beach&Outdoor Style Arena (Beach Arena - Hall B7-D7), which will showcase the main innovations in the beach world: equipment for bathing establishments and beach bars, as well as innovative management strategies and successful case studies from which to draw inspiration.
    • 1 Greenscape Arena (Green Arena – B3) dedicated to nature, with exhibitions and installations that will show how architecture can bring out the best in plants and flowers. Not only in outdoor settings but also in the creation of environments, walls and indoor spaces to enhance the wellbeing of the new travellers.

Think Future is an interactive space for you to meet and talk to leading companies, gain updates on the news and trends in the industry, and make your experience at the show even more worthwhile.

Why take part:

  • to gain updates, get to know people and get yourself known
  • to refine and complement your professional skills
  • to find out the trends and update your strategies
  • to meet the industry’s key players
  • to network
  • to find new ideas and solutions
  • to enter the digital world of innovation
  • to get to know innovative companies

One of the main reasons for visitors to attend is to take part in events, get training and explore the themes of the sector in-depth: it comes in second place with 69.3% of preferences, immediately after “Discover market developments” with 70.7% of preferences
* Grs/Customer Satisfaction data

It multiplies networking and dialogue opportunities with your customers, with visitors, and with the industry’s key players and brands. You increase your visibility, tying your name to the issues of innovation and change, and highlight your role as a market leader.