Engaging operators and local communities: building tourist experiences with digital maps and interactive itineraries

Join our roundtable discussion on how operators and local communities can be actively involved in destination storytelling. We'll showcase the successful collaboration between RedoMap, a digital WebApp for content and guides, and TramVia Napoli, a tourist transport company, to illustrate how user-generated content can be effectively managed with the right technological tools.

Our discussion will be enriched by insights from two experts: Lucia Tucci, President of DestinAction and Jr. Destination Manager at Ideazione, who will emphasize the importance of community engagement in preserving local resources and making them accessible to consumers; and Lorenzo Succi, Director of UniRimini, who will analyze the role of apps and digital platforms, highlighting their functionality and the innovative value they bring to the tourist experience.