From Offline to Online: A Practical Path to Digitizing Your Travel Agency

This talk is a classic “Evergreen,” as the transition from traditional agency to digital is still a very practical topic for many ADVs who have not yet explored it thoroughly. In 2024, we see how having a fully or partially digital agency is absolutely necessary. We will take insights into communication (web, social), marketing (data analysis, audience study) and sales (e-commerce for experiences). All designed for small and medium-sized ADVs and independent TOs, with practical solutions in terms of time and cost.