International markets drive the industry
- Thursday, October 10, 2024
- 15:40 - 16:40
- Memo
- Italy Arena - Pav. A7
- Roberto Gentile Moderator | Columnist on tourism matters, retail expert, community manager, head-hunter
- Ivana Jelinic CEO of ENIT SpA
- Emiliana Limosani CEO of Volare and Chief Commercial Officer of ITA Airways
- Leonardo Massa Vicepresident MSC Crociere
Over the past decade, Italian tourism has undergone major transformations in its offer and has built a new hospitality model adapted to the new trends and demands of tourists, from the demand for sustainability, to the digitalisation of services, to the shift from holiday to experience. In these innovations, foreign markets have played an important role in the development of the sector.