Italy: when the real solution is to share and live

Out there waiting for us is the new turinsta, a genetic mutation of the classic tourist, who decides in real time what is interesting and what is not, sharing, perhaps on Instagram, his experience with thousands of users. The turinsta is changing the way tourism is done, defining new modes of travel, new destinations, and Italy is not necessarily among them. Yet, Italy is a country with at least three superpowers (History, Beauty, Product). So, why can't we take off? Starting from his book “Io sono turismo,” Andrea Baccuini provides in this appointment a series of answers and proposals, often counterintuitive and disorienting, dedicated to technological innovation, to the narrative of a truly “new” tourism, to the attention to be devoted to those who choose Italy, to a new way of communicating and welcoming. Pages written for anyone who really wants to “do tourism,” or even just try to understand why Italy is the country of opportunities, often wasted.