La Veritas in organized tourism: fighting fake news with facts

Fake news is profoundly altering the perception of organized tourism, creating misinformation and undermining the trust of industry players. In this panel, travel agencies, a network of agencies, tour operators, and a lawyer will discuss how to identify and counter these issues and propose concrete solutions for the future. The event will be an opportunity to discuss more transparent communication strategies, innovations, and partnerships needed to address current challenges, ensuring safer and more informed tourism in the coming years.