Massimiliano Rovatti
Country Manager Ironman
Since 2022 he has been Country Manager for Italy of Ironman, an iconic brand in world sports, particularly recognized for its dominant presence in international triathlon competitions.
Since 2022 he has been the Operations Director of Endu Channel, a digital platform dedicated to the storytelling of endurance sports such as cycling, running, triathlon and swimming, and since 2016 he has been the owner of SSD TriO Eventi, the company that organizes Ironman events in Italy, confirming himself as a leading figure in the organization of national sports events.
Previously he founded - in 2003 managing it until 2016 - the agency M&D Marketing Development, specializing in sports communication. From 1994 to 2003 in marketing and communications at major agencies in Milan, consolidating his professional experience.
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Chief Executive Officer of Endu
General Manager of Venicemarathon
Moderator | Journalist
President of Livigno Next - Marketing, Culture and Territory
President Destination Italia Group
Country Manager Ironman
Director of Toscana Promozione Turistica and scientific director of BTO